---
title: Looking for a DSMN8 Alternative? Meet Ambassify
description: Looking for a DSMN8 alternative? Ambassify’s employee advocacy software offers AI, personal posts, rewards, and features that scale with you.
image: https://get.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/og/Web_link_visuals_2022-02.png
---

 🎨 **Canva is live in Ambassify. Get one month free!**  CLAIM EARLY[BIRD OFFER](https://get.ambassify.com/product/integrations/canva)

English

- [English](https://get.ambassify.com/ambassify-vs-dsmn8)
- [Français](https://get.ambassify.com/fr/ambassify-vs-dsmn8)
- [Nederlands](https://get.ambassify.com/nl/ambassify-vs-dsmn8)

[![Ambassify Logo](https://get.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/logo-ambassify.svg)](https://get.ambassify.com/)[Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform)

- [Why Ambassify](https://get.ambassify.com/why-ambassify)
- Use Cases
  
  By Use Case
  
    - [Employee Advocacy](https://get.ambassify.com/use-cases/employee-advocacy)
    - [Employer Branding](https://get.ambassify.com/use-cases/employer-branding)
    - [Dealer Advocacy](https://get.ambassify.com/use-cases/dealer-advocacy)
    - [Social Selling](https://get.ambassify.com/use-cases/social-selling)
    - [Social Media Marketing](https://get.ambassify.com/use-cases/social-media-marketing)

  By Industry
  
    - [HR Leaders](https://get.ambassify.com/employee-advocacy-for-hr-leaders)
    - [Financial Services](https://get.ambassify.com/employee-advocacy-for-financial-services)
    - [Payroll & Social Secretariats](https://get.ambassify.com/employee-advocacy-for-professional-services)
- Product
  
  By Stage
  
    - [Platform Overview](https://get.ambassify.com/platform)
    - [Diagnose](https://get.ambassify.com/employee-advocacy-assessment)
    - [Educate](https://get.ambassify.com/product/skills)
    - [Activate](https://get.ambassify.com/product/employee-advocacy-activation)
    - [Measure](https://get.ambassify.com/product/reporting)
    - [Prove](https://get.ambassify.com/product/advocacy-impact)

  By Features
  
    - [Gamification](https://get.ambassify.com/product/gamification)
    - [AI assistant](https://get.ambassify.com/product/ai-assistant)
    - [Multilingual Employee Advocacy](https://get.ambassify.com/product/multilingual-employee-advocacy)
    - [Personal Post](https://get.ambassify.com/product/personal-post)
    - [Compliance Guardrails](https://get.ambassify.com/product/guardrails)
    - [In-App Training](https://get.ambassify.com/product/in-app-social-media-training)
    - [Security & Privacy](https://get.ambassify.com/security-and-privacy)
    - [Integrations](https://get.ambassify.com/product/integrations) 
          - [Canva](https://get.ambassify.com/product/integrations/canva)
          - [Browser Plugin](https://get.ambassify.com/features/browser-plugin)
          - [Single Sign-on](https://get.ambassify.com/product/integrations/single-sign-on)
          - [Zapier](https://get.ambassify.com/product/integrations/zapier)
          - [Microsoft Teams](https://get.ambassify.com/product/integrations/microsoft-teams)
          - [Salesforce](https://get.ambassify.com/product/integrations/salesforce)
          - [Strava](https://get.ambassify.com/product/integrations/strava)
          - [Webhooks](https://get.ambassify.com/product/integrations/webhooks)
    - Social Channels 
          - [Instagram](https://get.ambassify.com/features/instagram-sharing)
- [Plans](https://get.ambassify.com/pricing)
- Resources 
    - [Customer Stories](https://get.ambassify.com/customer-stories)
    - [Advocacy Customer Experiences](https://get.ambassify.com/advocacy-customer-experiences)
    - [Blog](https://blog.ambassify.com/blog)
    - [Ebooks](https://get.ambassify.com/resources/content-library)
    - [Webinars](https://get.ambassify.com/resources/webinars)
    - [Customer Campaign Examples](https://get.ambassify.com/resources/customer-campaign-examples)
    - [Help Center](https://help.ambassify.com/en/)
    - [Services & Consultancy](https://get.ambassify.com/resources/ambassify-services)
- Company 
    - [About Us](https://get.ambassify.com/company/about-us)
    - [Partnerships](https://get.ambassify.com/company/partner)
    - [Contact Us](https://get.ambassify.com/contact)

[Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform)

[Call Us!](tel:0032460201203)

English

# Ambassify vs DSMN8

## Looking for the Right Employee Advocacy Software?

 We’re biased, but we’re not here to criticize. Just to show what makes Ambassify the right DSMN8 alternative. **Ambassify distributes company content as well as anyone. It also teaches employees how to post, and keeps them posting after the launch.** See where Ambassify goes further: 

46%

![Securex logo](https://get.ambassify.com/hubfs/Ambassify%20Customer%20Logos/securex-logo.svg)

 active ambassadors of Securex’s entire workforce, around 1,600 employees.

9+ years

![Barco 1](https://get.ambassify.com/hubfs/Barco%201.svg)

of Barco running its program on Ambassify, with nearly half its advocates still active.

704K

![unique\_logo\_color](https://get.ambassify.com/hubfs/unique_logo_color.svg)

 impressions in twelve months, from 250 campaigns carried by their own people.

## Launching is the easy part.

Every platform in this category can get a program live. What decides whether it works is whether people are still posting a year later. That is what Ambassify is built for, and it is what the comparison below is about.

[See it in action](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform)

![bruce-pointing-left-transp](https://vision.ambassify.eu/vision/image/https%3A%2F%2F2828935.fs1.hubspotusercontent-na1.net%2Fhubfs%2F2828935%2Fbruce-pointing-left-transp.webp/768.webp?resize=auto&cache=31536000)

## ![icon\_-09](https://get.ambassify.com/hs-fs/hubfs/icon_-09.png?width=80&height=80&name=icon_-09.png)

### Skills for employees, not just your admins

Ambassify Skills walks members through guided lessons that appear inside the campaign, at the moment they post. DSMN8's advocacy course is an eleven module certification for marketing, comms and employer branding professionals, delivered outside the product.

## ![Icon-71](https://get.ambassify.com/hs-fs/hubfs/Icon-71.png?width=80&height=80&name=Icon-71.png)

### Guided thought leadership

It helps them write, it does not write for them. Original posts build authority and put new text about your brand where search engines and AI assistants can find it. DSMN8's Personal Voice AI transforms approved content to sound like the employee.

## ![icon\_-38-1](https://get.ambassify.com/hs-fs/hubfs/icon_-38-1.png?width=80&height=80&name=icon_-38-1.png)

### Real engagement, not potential reach

We report actual impressions, reach, reactions, comments and reposts, pulled from the networks' own APIs. DSMN8's public ROI calculator asks you to pick a trust multiplier of one to four times yourself.

 

| ##### Overview | Ambassify | DSMN8 |
| --- | --- | --- |
| Market segment | Enterprise | Enterprise |
| Ease of use | 9.4 on G2 | 9.3 on G2 |
| Support | - Live chat - Email - Phone - Knowledge base - User webinars - Quarterly business reviews - Dedicated Customer Success Manager - Proactive outreaches by Ambassify’s Customer Success Team - [User workshops](https://get.ambassify.com/advocacy-customer-experiences) and events - Professional services and support by industry experts (on demand) | - Live chat - Knowledge base - Email - Product portal access - Global support - Quarterly business reviews - Dedicated Customer Success Manager |
| User/seat plan | Pricing scales with your company rather than a fixed seat band. Launch with a team of 50 or roll out across countries to thousands of ambassadors. Everything in a plan is included rather than assembled from modules, and users added mid-contract are charged pro rata. | Priced per employee per month, described on their site as starting from a few dollars per employee per month. Unlimited admin seats. Annual contracts. Modules priced separately: Advocacy, Executive Influence, Boost Post and Newsletters |
| Security | - ISO 27001:2022 certified - GDPR compliant, all customer data hosted on AWS in the EU - **Self-hosted AI in Europe, so no third-party AI provider handles your data** - 99.99% uptime guaranteed in the SLA, with service credits - [Extensive legal center](https://doc.ambassify.com/?_gl=1*1gho48g*_gcl_aw*R0NMLjE3MzQzNTg1OTQuQ2owS0NRaUF2UC02QmhEeUFSSXNBSjN1djdZT1FzMzA2YTNZY1ZZLTJYbnhYbVlwMVVid2VEV0NMcWd0V09mWWYxU3Riel82YTNueDJiTWFBaF9aRUFMd193Y0I.*_ga*MjA5NTc3NTYzMC4xNjY2NjAwNjAw*_ga_S7BZ4P68TH*MTczOTg2NTk2OS4xNzMxLjAuMTczOTg2NTk3Mi41Ny4wLjA.) - Service Level Agreement, extensive legal center, external yearly audit | - ISO 27001:2022 certified - GDPR compliant - EU hosting available - 99.99% uptime published - Data centre and network security, application security, SDLC and application monitoring documented |

| ##### Feature Comparison | Ambassify capabilities | DSMN8 capabilities |
| --- | --- | --- |
| AI Capabilities | Fully in-house managed [AI assistant](https://doc.ambassify.com/responsible-ai.html)self-hosted in Europe to guarantee privacy:  - [**AI Share Review**](https://get.ambassify.com/product/guardrails) checks a share message and suggests improvements on hook, structure, length and engagement. Available to admins on every plan. Checking against your own policy rules is in beta - [**Improve with AI**](https://get.ambassify.com/product/ai-assistant) sharpens what the employee wrote, in the Personal Post composer. It does not write the post for them - Campaign content writer, from a short summary - Default share message suggestions, and multiple variations - Automatic translations - Tone of voice configuration, for the community and per member | - AI content assistant generates post captions, and multiple caption variants - **Personal Voice AI** transforms approved content so a share sounds like the employee sharing it. Add writing samples, fine-tune creativity and engagement style, then apply in one click - Avoids restricted words, competitors and sensitive phrasing - AI auto-scheduling at the optimal time - No review of a message the employee wrote themselves documented |
| Languages and multilingual campaigns | - 10+ supported platform languages, more available on request - Every employee sets their own language, and navigation, campaigns, notifications and the mobile app all follow it - Build a campaign once and add a version per language in a click, no duplicate campaigns per market - Segment by country, region, language, department or role | - Multilingual and emoji options, with content translation - Multiple language support, no supported language count published - Content targeted by language |
| Employee-generated content | - [**Personal Post**](https://get.ambassify.com/product/personal-post), original content written and published from inside the platform, to LinkedIn profiles and company pages, Facebook Pages, X, Google Business Profile and Instagram Professional - Writing prompts set by the admin, and an Improve with AI button - Platform-specific previews before publishing - Optional approval flow, from full review to none - Points for publishing, and Personal Posts filterable in or out of reports - A Personal Post skill path for first-time posters - Member campaigns and ideation campaigns | - Member campaigns, where employees submit content for the community - Internal-only posts, polls and recognition - Personal Voice AI applies the employee's own tone to approved company content - Comments and tagging on the feed |
| Post scheduling | - [Auto-share](https://help.ambassify.com/en/articles/200854-auto-share?q=auto+share) - [Smart-scheduling](https://www.ambassify.com/features/smart-scheduling) - Manual scheduling up to 31 days ahead - Cancel or edit scheduled shares - Quick-boost: auto-create a boost campaign for a shared post - Overview of all shares (scheduled, failed, and published) in the community - Calendar overview of scheduled campaigns - Personal post scheduling (Premium) - Content Calendar across every campaign | - Auto-schedule - Smart schedule, posting at the optimal time - Scheduled campaigns, sharing hours and share limits - Local timezone support |
| Native content sharing | **Native for:** - Text - Links - Images - Photo albums (multiple images) - Native video - PDF shared as a LinkedIn carousel (Premium and Enterprise) Posted straight from the platform to LinkedIn profiles and company pages, Facebook Pages, X, Google Business Profile and Instagram Professional. One tap posts to a personal profile and a company page together, and every API share is verified rather than self-reported. | Native sharing for: - Text - Links - Images - Multiple images (galleries) - Videos - LinkedIn documents (carousel posts as PDFs) Sharing to LinkedIn, X, Instagram and WeChat documented. |
| Alerts and notifications | - [Push notifications (via mobile app)](https://help.ambassify.com/en/articles/227693-push-notifications-for-your-ambassify-or-white-label-mobile-app) - New campaign messages in Slack and MS Teams - [Email](https://help.ambassify.com/en/articles/7380-what-are-messages) alerts when a campaign has been published or to [remind](https://help.ambassify.com/en/articles/7374-send-a-reminder-message-to-members-to-participate-in-a-campaign) the audience of an uncompleted campaign. - Deeplinks to open the mobile when installed and users click links on their smartphone | - Email alerts - Push notifications - Slack, Microsoft Teams and Yammer |
| Gamification | Full [gamification suite](https://www.ambassify.com/product/gamification) including:  - Lifetime points drive the leaderboard, so members keep their rank after spending points on rewards - Customizable leaderboards - Community goals - Rewards catalogue - Advocate Rank, with Champion status at 25 signals | - Activity-based points, from sharing, clicks and likes - Claimable rewards at a points threshold - Visual leaderboards, and leaderboard rewards by position - Team and department challenges |
| Campaign creation | **Build** - Manual campaign builder, or start from the Campaign Catalog of ready-made templates - AI writes the campaign from a short summary, and drafts default share messages with multiple variations - Canva integration for visuals, with no downloads or re-uploads - Import sources, automated campaign creation from them, and a browser plugin for web and LinkedIn   **Review and approve** - Configurable approval statuses guide a campaign through its lifecycle - AI Share Review checks the share message and suggests improvements before anything goes out - Set your own posting guidelines, and optional approval on member-created content   **Publish** - Campaign types including vote, poll, video, photo album and internal-only - Member campaigns and Personal Posts, when you allow them - Campaign bundles, so several campaigns run as a course - One campaign, one version per language - Content Calendar across every campaign | **Build** - Automatic content collection from your website, blog, jobs page and social channels - Content Library, Custom Publishing Channel, Dynamic Display - AI Content Assistant drafts captions - Custom Newsletters   **Review and approve** - Approval of member-submitted content documented   **Publish** - Member campaigns - Content segmented by region, team, role or language |
| Analytics and Reporting | - **Actual** impressions, reach, reactions, comments and reposts, from the networks' own APIs - Clicks, shares and verified shares - Earned media value calculated from **your own** cost per click and cost per mille - UTM tracking on all plans - Conversion tracking, with cookie-based attribution for up to two years - Affiliate tracking into your CRM - Advocate Rank, a lifetime score per member - Campaign performance and individual member activity - Period-over-period trends and active member tracking - An inline definition on every metric - Export reports to CSV or XLSX. Enterprise adds a BI integration for tools like Power BI and Tableau. | - Content published, clicks, LinkedIn reactions and comments - Click cost and earned media value - Campaign performance and member activity - Custom dashboards, reports and data export - Their public earned media value calculator applies a trust multiplier you choose yourself, from one to four times |
| Content variation | Several captions, images and videos per campaign. Members cycle through and pick the one that sounds like them, rather than everyone posting the same sentence. Variations can also be generated by AI. Per-network default share messages | Multiple caption variants generated by the AI content assistant, plus Personal Voice AI applied per employee. |

Integrate with your existing tools in just a few clicks

- ![canva-seeklogo](https://get.ambassify.com/hs-fs/hubfs/canva-seeklogo.png?width=2000&height=2000&name=canva-seeklogo.png)
- ![power-bi-microsoft-seeklogo](https://get.ambassify.com/hubfs/power-bi-microsoft-seeklogo.svg)
- ![microsoft-teams](https://get.ambassify.com/hubfs/microsoft-teams.svg)
- ![Zapier\_logo](https://get.ambassify.com/hubfs/Zapier_logo.svg)
- ![Slack-Logo](https://get.ambassify.com/hs-fs/hubfs/Slack-Logo.png?width=3840&height=2160&name=Slack-Logo.png)
- ![Strava logo](https://get.ambassify.com/hubfs/Strava_Logo.svg)
- ![okta](https://get.ambassify.com/hubfs/okta.svg)

| ##### Unique Selling Points | Ambassify | DSMN8 |
| --- | --- | --- |
| Member training and skills | **[Ambassify Skills](https://get.ambassify.com/product/skills)**, guided learning built into the product: - A short lesson appears on the campaign itself and unlocks the action once it is completed - Four skill paths: Boost, Share, Editing Share Messages and Personal Post - Upload your own social media policy and set your own example post - Copy configurable in every language enabled on your account - First-time member onboarding built in, no pre-training session needed - Campaign bundles that run as a course, with progress tracking | - DSMN8 Academy, an eleven module employee advocacy course, free and platform agnostic - Described on their site as designed for marketing, social media, comms and employer branding professionals - Onboarding and training sessions from their customer success team - Managed services available in three tiers - No in-product learning paths for members documented |
| Community-driven solution | - Forms and surveys - Ideation - Polls and voting - Quizzes (Premium and Enterprise) - Net Promoter Score - Member campaigns - Comments, replies and mentions on campaigns | - Internal-only posts - Polls - Virtual high fives and recognition - Comments and tagging |
| Multi-channel access | - Web - Mobile app - Microsoft Teams, Slack with the full community embedded as a Teams tile - One app across multiple communities | - Web - Mobile app - Slack, Microsoft Teams and Yammer for notifications and content delivery |
| White labelling | White labeling for: - Your community environment - URLs and short links - [Your domain name and email communication](https://www.ambassify.com/product/white-labeling) - [The mobile app](https://help.ambassify.com/en/articles/126918-whitelabel-mobile-apps) - The MS Teams app | - White label domain - Branded mobile app - Branded experience across web and mobile |
| Single sign-on and user provisioning | - [Single Sign-On](https://help.ambassify.com/en/articles/7397-authentication-with-single-sign-on-access)  using SAML 2.0, WS-Federation, OAuth 2.0 and OpenID Connect - SCIM provisioning, so members are created, updated and deactivated automatically from your own user directory (Enterprise SSO) - Multi login support - Audit log | - All SAML 2.0 SSO solutions, including Microsoft Entra ID, Okta, OneLogin and Ping - Also documented: G Suite, Office 365 and Salesforce - Automated user provisioning not documented on their site |
| Multi-country deployment support | - Multi-brand communities, each with its own branding - Global overarching reporting across all of them - One campaign, one version per market - Every employee in their own language - Dynamic audience groups by department, region, language or seniority | - Teams by region, department or business unit - Content targeted by location, language, interest or role - Multi-region pricing available - A published multinational case study |

Ambassify is used by leading companies

- ![1022px-Orange\_logo.svg](https://get.ambassify.com/hs-fs/hubfs/1022px-Orange_logo.svg.png?width=1577&height=1577&name=1022px-Orange_logo.svg.png)
- ![kpmg](https://get.ambassify.com/hubfs/Ambassify%20Landing%20Page%20Images/kpmg.svg)
- ![Bayer](https://get.ambassify.com/hubfs/Bayer.svg)
- ![Allianz\_logo\_logotype](https://get.ambassify.com/hs-fs/hubfs/Allianz_logo_logotype.png?width=5000&height=1294&name=Allianz_logo_logotype.png)
- ![kbc](https://get.ambassify.com/hubfs/kbc.svg)

## Frequently Asked Questions

 What are the main differences between Ambassify and DSMN8?

Both are employee advocacy platforms, and Ambassify does everything you would expect: content distribution, scheduling, company pages, gamification, reporting, and thought leadership for executives and employees alike. **The difference is what happens after the launch.**

We have been running advocacy programs in Europe since 2017, and the pattern repeats: the first months go well, then the same handful of people keep posting and everyone else goes quiet. Ambassify is built to fix exactly that. A short lesson appears inside the campaign so employees learn how to post at the moment they post, and reporting shows actual impressions, reach, reactions, comments and reposts rather than potential reach, so you can see who is still active. **If your program is live but participation has flattened, that is the gap Ambassify was built for.** 

 Which platform is better for employee advocacy adoption?

Adoption is what Ambassify is built around, and we publish the starting line next to the result. Securex began at around 10% of their workforce active, which is the industry norm, and today 46% of their whole workforce are active ambassadors. At Unique, the employer story used to live on the company page, and in twelve months 250 campaigns carried by their own people produced 704,000 impressions. Barco replaced manual distribution and follow-up and has generated 720,000 in earned media value over six years. Every one of those numbers comes straight from the LinkedIn API, not from potential reach. Skills is how the first one happens: four paths covering boosting, sharing, editing a share message and writing a personal post, taught inside the campaign and unlocked once the lesson is done. 

 Does Ambassify train employees, or only administrators?

Both, and this is the clearest difference between the two platforms. DSMN8 runs a employee advocacy course through DSMN8 Academy, but it trains the person running the program.

Ambassify Skills trains the person posting. A short lesson appears inside the campaign, unlocks the action when it is finished, and admins can upload their own social media policy and set the copy in every language enabled on the account.

 Why is Ambassify's employee advocacy analytics better than alternative providers?

  Because the numbers are counted, not estimated. Ambassify reports actual impressions, reach, reactions, comments and reposts, pulled from the social networks' own APIs, for LinkedIn, LinkedIn company pages, X and Facebook Pages. Reach is not available on X, because X does not provide it. Earned media value is calculated from your own cost per click and cost per mille, so the figure reflects your industry rather than a fixed rate. On top of that you get UTM tracking on every plan, conversion tracking with attribution for up to two years, affiliate tracking into your CRM, period-over-period trends, active member tracking, and an inline definition on every metric so finance and comms read the same number the same way. Most platforms in this category report potential reach, and several offer calculators that let you pick your own multiplier. Both approaches produce a number. Only one of them survives a question about where the number came from. 

 How should I compare adoption rates between employee advocacy platforms?

Insist on two things for every number you are shown: what it is a percentage of, and over what period. Most adoption figures in this category are case study highlights that state neither, so a number can mean share of total workforce, share of licensed seats, share of people who were already active, or share of a pilot group, and those four can differ by fifty points for the same program. Ask for the denominator in writing. Ambassify publishes figures with the base attached, for example Securex going from around 10% of their workforce active to 46%. Then ask the question nobody's marketing answers: what does that number look like in year two. 

 How do I switch from DSMN8 to Ambassify?

Export your member list, your content sources and your historical reporting from DSMN8 before the contract ends, because reporting access ends with it. Ambassify onboarding covers account and group structure, single sign on, your import sources and your first campaigns. The part worth planning for is not technical: advocates who went quiet on the old platform tend to stay quiet on the new one unless something changes, which is why Skills is switched on from day one rather than added later. Start the conversation before your notice period opens, since annual contracts usually require notice.

## Discover how Ambassify can cater to your specific needs

Discover how Employee Advocacy software can help your company scale your branding through the power of word of mouth: we'll happily go through your case together and show you how Ambassify can add value relevant to your needs.

[Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform)

[![Ambassify Logo](https://get.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/logo-ambassify-white.svg)](https://get.ambassify.com/)

### Product

[Core Features](https://get.ambassify.com/features/employee-advocacy-software-must-have-features)[Native Video (Sharing)](https://get.ambassify.com/features/native-video-sharing)[Campaign Variations](https://get.ambassify.com/features/campaign-caption-and-image-variations)[Community Goals](https://get.ambassify.com/features/community-goals)[Browser Plugin](https://get.ambassify.com/features/browser-plugin)[AI Assistant](https://get.ambassify.com/product/ai-assistant)[White Labeling](https://get.ambassify.com/product/white-labeling)[Content Creation](https://get.ambassify.com/product/creating)[Content Scheduling](https://get.ambassify.com/product/scheduling)[Gamification](https://get.ambassify.com/product/gamification)

### Useful pages

[Testimonials](https://get.ambassify.com/testimonials)[Ambassify vs Haiilo](https://get.ambassify.com/ambassify-vs-haiilo)[Ambassify vs Sociuu](https://get.ambassify.com/ambassify-vs-sociuu)[Onboarding in Ambassify](https://get.ambassify.com/welcome-page)[Ambassify vs DSMN8](https://get.ambassify.com/ambassify-vs-dsmn8)[Ambassify vs Soworker](https://get.ambassify.com/ambassify-vs-soworker)[Tutorial Library](https://get.ambassify.com/tutorial-library)[Ambassify vs BeAmbassador](https://get.ambassify.com/ambassify-vs-beambassador)[Employee Advocacy ROI calculator](https://get.ambassify.com/employee-advocacy-roi-calculator)[Campaign Examples](https://get.ambassify.com/resources/employee-advocacy-examples)[Social Impact](https://get.ambassify.com/use-cases/employer-brand-social-impact)[Glossary](https://get.ambassify.com/glossary)[Corporate Branding](https://get.ambassify.com/use-cases/corporate-branding)[Employee Advocacy](https://get.ambassify.com/employee-advocacy)[State of Social Advocacy 2025](https://get.ambassify.com/resources/2025-report-on-the-state-of-social-advocacy)[Newsletter](https://get.ambassify.com/sign-up-for-our-newsletter)[Leader Advocacy (FR)](https://get.ambassify.com/fr/leader-advocacy)[Sitemap](https://get.ambassify.com/sitemap)[Social media impact](https://get.ambassify.com/show-the-business-impact-of-your-social-media-results)[Social Selling](https://get.ambassify.com/use-cases/social-selling)[Press](https://get.ambassify.com/press)

### Jobs

[All Vacancies](https://get.ambassify.com/company/careers)[Spontaneous Applications](https://get.ambassify.com/company/vacancies/spontaneous-applications)

### Company

[Contact Us](https://get.ambassify.com/contact)[Team](https://get.ambassify.com/company/about-us)[Become a Partner](https://get.ambassify.com/company/partner)[Legal Center](https://doc.ambassify.com/)

### Offices

**Office Europe**  
 Everselstraat 133  
 3580 Beringen, Belgium

**Office APAC**  
 36 Carpenter Street  
 Carpenter Haus, Singapore 059915

[Visit our Ambassify Facebook page](https://www.facebook.com/ambassify) [Visit our Ambassify X page](https://x.com/ambassify) [Visit our Ambassify LinkedIn page](https://www.linkedin.com/company/ambassify/)

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  "@type" : "FAQPage",
  "mainEntity" : [ {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "<p><span>Both are employee advocacy platforms, and Ambassify does everything you would expect: content distribution, scheduling, company pages, gamification, reporting, and thought leadership for executives and employees alike. <strong>The difference is what happens after the launch.</strong><br><br>We have been running advocacy programs in Europe since 2017, and the pattern repeats: the first months go well, then the same handful of people keep posting and everyone else goes quiet. Ambassify is built to fix exactly that. A short lesson appears inside the campaign so employees learn how to post at the moment they post, and reporting shows actual impressions, reach, reactions, comments and reposts rather than potential reach, so you can see who is still active. <strong>If your program is live but participation has flattened, that is the gap Ambassify was built for.</strong></span><strong>&nbsp;</strong></p>"
    },
    "name" : "What are the main differences between Ambassify and DSMN8?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "<span>Adoption is what Ambassify is built around, and we publish the starting line next to the result. Securex began at around 10% of their workforce active, which is the industry norm, and today 46% of their whole workforce are active ambassadors. At Unique, the employer story used to live on the company page, and in twelve months 250 campaigns carried by their own people produced 704,000 impressions. Barco replaced manual distribution and follow-up and has generated 720,000 in earned media value over six years. Every one of those numbers comes straight from the LinkedIn API, not from potential reach. Skills is how the first one happens: four paths covering boosting, sharing, editing a share message and writing a personal post, taught inside the campaign and unlocked once the lesson is done.</span>&nbsp;"
    },
    "name" : "Which platform is better for employee advocacy adoption?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "<span>Both, and this is the clearest difference between the two platforms. DSMN8 runs a employee advocacy course through DSMN8 Academy, but it trains the person running the program. <br><br>Ambassify Skills trains the person posting. A short lesson appears inside the campaign, unlocks the action when it is finished, and admins can upload their own social media policy and set the copy in every language enabled on the account.</span>"
    },
    "name" : "Does Ambassify train employees, or only administrators?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "&nbsp;<span>Because the numbers are counted, not estimated. Ambassify reports actual impressions, reach, reactions, comments and reposts, pulled from the social networks' own APIs, for LinkedIn, LinkedIn company pages, X and Facebook Pages. Reach is not available on X, because X does not provide it. Earned media value is calculated from your own cost per click and cost per mille, so the figure reflects your industry rather than a fixed rate. On top of that you get UTM tracking on every plan, conversion tracking with attribution for up to two years, affiliate tracking into your CRM, period-over-period trends, active member tracking, and an inline definition on every metric so finance and comms read the same number the same way. Most platforms in this category report potential reach, and several offer calculators that let you pick your own multiplier. Both approaches produce a number. Only one of them survives a question about where the number came from.</span>&nbsp;"
    },
    "name" : "Why is Ambassify's employee advocacy analytics better than alternative providers?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "<span>Insist on two things for every number you are shown: what it is a percentage of, and over what period. Most adoption figures in this category are case study highlights that state neither, so a number can mean share of total workforce, share of licensed seats, share of people who were already active, or share of a pilot group, and those four can differ by fifty points for the same program. Ask for the denominator in writing. Ambassify publishes figures with the base attached, for example Securex going from around 10% of their workforce active to 46%. Then ask the question nobody's marketing answers: what does that number look like in year two.</span>&nbsp;"
    },
    "name" : "How should I compare adoption rates between employee advocacy platforms?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "<p style=\"padding-left: 30px;\"><span>Export your member list, your content sources and your historical reporting from DSMN8 before the contract ends, because reporting access ends with it. Ambassify onboarding covers account and group structure, single sign on, your import sources and your first campaigns. The part worth planning for is not technical: advocates who went quiet on the old platform tend to stay quiet on the new one unless something changes, which is why Skills is switched on from day one rather than added later. Start the conversation before your notice period opens, since annual contracts usually require notice.</span></p>"
    },
    "name" : "How do I switch from DSMN8 to Ambassify?"
  } ]
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.ambassify.com/#place",
  "@type" : "Place",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "BE",
    "addressLocality" : "Beringen",
    "addressRegion" : "Limburg",
    "postalCode" : "3580",
    "streetAddress" : "Everselstraat 133"
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.ambassify.com/#organization",
  "@type" : "Organization",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "BE",
    "addressLocality" : "Beringen",
    "addressRegion" : "Limburg",
    "postalCode" : "3580",
    "streetAddress" : "Everselstraat 133"
  },
  "alternateName" : "Ambassify",
  "duns" : "400750905",
  "email" : "support@ambassify.com",
  "foundingDate" : "2016-01-03",
  "knowsAbout" : "employee advocacy, employee engagement, employee branding",
  "legalName" : "Ambassify NV",
  "location" : {
    "@id" : "https://www.ambassify.com/#place"
  },
  "logo" : {
    "@id" : "https://www.ambassify.com/#logo",
    "@type" : "ImageObject",
    "caption" : "Ambassify",
    "contentUrl" : "https://www.ambassify.com/hubfs/2828935/raw_assets/public/ambassify-theme/images/apple-touch-icons/apple-touch-icon-120x120.png",
    "height" : "120",
    "inLanguage" : "en-US",
    "url" : "https://www.ambassify.com/hubfs/2828935/raw_assets/public/ambassify-theme/images/apple-touch-icons/apple-touch-icon-120x120.png",
    "width" : "120"
  },
  "name" : "Ambassify Employee Advocacy",
  "sameAs" : [ "https://www.facebook.com/ambassify/", "https://twitter.com/ambassify", "https://linkedin.com/company/ambassify", "https://instagram.com/ambassify", "https://www.youtube.com/ambassify" ],
  "url" : "https://www.ambassify.com",
  "vatID" : "BE0830870128"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.ambassify.com/#website",
  "@type" : "WebSite",
  "inLanguage" : "en-US",
  "name" : "Ambassify",
  "publisher" : {
    "@id" : "https://www.ambassify.com/#organization"
  },
  "url" : "https://www.ambassify.com"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.ambassify.com/#webpage",
  "@type" : "WebPage",
  "about" : {
    "@id" : "https://www.ambassify.com/#organization"
  },
  "dateModified" : "1793351976861",
  "datePublished" : "2016-01-03T12:09:10+00:00",
  "inLanguage" : "en-US",
  "isPartOf" : {
    "@id" : "https://www.ambassify.com/#website"
  },
  "name" : "Ambassify | Employee Advocacy Platform",
  "url" : "https://www.ambassify.com/"
}
```