---
title: Looking for a Sprout Social Employee Advocacy Alternative? Meet Ambassify
description: Comparing Sprout Social Employee Advocacy? Ambassify is a dedicated, European advocacy platform with native sharing, rewards and training that runs alongside your publishing tool.
image: https://get.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/og/Web_link_visuals_2022-02.png
---

English

[![Ambassify Logo](https://get.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/logo-ambassify.svg)](https://get.ambassify.com/)[Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform)

- [Why Ambassify](https://get.ambassify.com/why-ambassify)
- Use Cases
  
  By Use Case
  
    - [Employee Advocacy](https://get.ambassify.com/use-cases/employee-advocacy)
    - [Employer Branding](https://get.ambassify.com/use-cases/employer-branding)
    - [Dealer Advocacy](https://get.ambassify.com/use-cases/dealer-advocacy)
    - [Social Selling](https://get.ambassify.com/use-cases/social-selling)
    - [Social Media Marketing](https://get.ambassify.com/use-cases/social-media-marketing)

  By Industry
  
    - [HR Leaders](https://get.ambassify.com/employee-advocacy-for-hr-leaders)
    - [Financial Services](https://get.ambassify.com/employee-advocacy-for-financial-services)
    - [Payroll & Social Secretaries](https://get.ambassify.com/employee-advocacy-for-professional-services)
- Product
  
  By Stage
  
    - [Platform Overview](https://get.ambassify.com/platform)
    - [Diagnose](https://get.ambassify.com/employee-advocacy-assessment)
    - [Educate](https://get.ambassify.com/product/skills)
    - [Activate](https://get.ambassify.com/product/employee-advocacy-activation)
    - [Measure](https://get.ambassify.com/product/reporting)
    - [Prove](https://get.ambassify.com/product/advocacy-impact)

  By Features
  
    - [Gamification](https://get.ambassify.com/product/gamification)
    - [AI assistant](https://get.ambassify.com/product/ai-assistant)
    - [Multilingual Employee Advocacy](https://get.ambassify.com/product/multilingual-employee-advocacy)
    - [Personal Post](https://get.ambassify.com/product/personal-post)
    - [Compliance Guardrails](https://get.ambassify.com/product/guardrails)
    - [In-App Training](https://get.ambassify.com/product/in-app-social-media-training)
    - [Security & Privacy](https://get.ambassify.com/security-and-privacy)
    - [Integrations](https://get.ambassify.com/product/integrations) 
          - [Browser Plugin](https://get.ambassify.com/features/browser-plugin)
          - [Single Sign-on](https://get.ambassify.com/product/integrations/single-sign-on)
          - [Zapier](https://get.ambassify.com/product/integrations/zapier)
          - [Microsoft Teams](https://get.ambassify.com/product/integrations/microsoft-teams)
          - [Salesforce](https://get.ambassify.com/product/integrations/salesforce)
          - [Strava](https://get.ambassify.com/product/integrations/strava)
          - [Webhooks](https://get.ambassify.com/product/integrations/webhooks)
    - Social Channels 
          - [Instagram](https://get.ambassify.com/features/instagram-sharing)
- [Plans](https://get.ambassify.com/pricing)
- Resources 
    - [Customer Stories](https://get.ambassify.com/customer-stories)
    - [Advocacy Customer Experiences](https://get.ambassify.com/advocacy-customer-experiences)
    - [Blog](https://blog.ambassify.com/blog)
    - [Ebooks](https://get.ambassify.com/resources/content-library)
    - [Webinars](https://get.ambassify.com/resources/webinars)
    - [Customer Campaign Examples](https://get.ambassify.com/resources/customer-campaign-examples)
    - [Help Center](https://help.ambassify.com/en/)
    - [Services & Consultancy](https://get.ambassify.com/resources/ambassify-services)
- Company 
    - [About Us](https://get.ambassify.com/company/about-us)
    - [Partnerships](https://get.ambassify.com/company/partner)
    - [Contact Us](https://get.ambassify.com/contact)

[Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) [Get Advocacy Score](https://get.ambassify.com/employee-engagement-score)

[Call Us!](tel:0032460201203)

English

# Ambassify vs Sprout Social Employee Advocacy

## Looking for the Right Employee Advocacy Software?

Sprout Social is a strong social media management suite, and its employee advocacy product is an add-on to it. Ambassify is built for advocacy only. While we may be biased, our goal isn’t to criticize—it's to **show what a dedicated advocacy platform adds**. Keep Sprout for publishing: Ambassify imports your published company posts, so both tools work side by side.

| ##### Overview | Ambassify | Sprout Social |
| --- | --- | --- |
| Market segment | Enterprise | Mid-market and enterprise (add-on to the Sprout Social suite) |
| Ease of use | 9.4 on G2 | 9.0 on G2 (Employee Advocacy by Sprout Social) |
| Quality of support | 8.9 on G2 | - |
| Support | - Live chat - Email - Phone - Knowledge base - User webinars - Quarterly business reviews - Proactive outreaches by Ambassify’s Customer Success Team - Professional services and support by industry experts (on demand) | - Live chat - Phone - Email/tickets - Knowledge base - Priority support on Enterprise plan |
| User/seat plan | Unlimited | Paid add-on, available on Standard plan and up. Price on request |
| Security | - ISO 27001:2022 certified - GDPR compliant - Fully hosted in the EU - Service Level Agreement - [Extensive legal center](https://doc.ambassify.com/?_gl=1*1gho48g*_gcl_aw*R0NMLjE3MzQzNTg1OTQuQ2owS0NRaUF2UC02QmhEeUFSSXNBSjN1djdZT1FzMzA2YTNZY1ZZLTJYbnhYbVlwMVVid2VEV0NMcWd0V09mWWYxU3Riel82YTNueDJiTWFBaF9aRUFMd193Y0I.*_ga*MjA5NTc3NTYzMC4xNjY2NjAwNjAw*_ga_S7BZ4P68TH*MTczOTg2NTk2OS4xNzMxLjAuMTczOTg2NTk3Mi41Ny4wLjA.) - External Yearly Audit | - ISO 27001:2022 certified - SOC 2 Type II - Advocacy data hosted in the US |
| Certification and compliance | ![GDPR Compliant](https://get.ambassify.com/hubfs/360x360_GDPR_Social_Proof_Icons_2024-04.svg) ![BC Certified logo\_ISO 27001-2022 RVA\_ENG](https://get.ambassify.com/hs-fs/hubfs/BC%20Certified%20logo_ISO%2027001-2022%20RVA_ENG.webp?width=185&height=48&name=BC%20Certified%20logo_ISO%2027001-2022%20RVA_ENG.webp) | - ISO 27001:2022 - ISO 27701 - SOC 2 Type II - GDPR program |

| ##### Feature Comparison | Ambassify capabilities | Sprout Social capabilities |
| --- | --- | --- |
| AI Capabilities | Fully in-house managed [AI assistant](https://doc.ambassify.com/responsible-ai.html) to guarantee privacy that can help admins: - Write campaign content based on initial input (summary) - Write content preview copies and variations - Write default captions for social media posts shared via the platform - AI Content Library - Translate campaigns - AI-powered post improvements - AI Tone of Voice Configuration - [Compliance Guardrails:](https://get.ambassify.com/product/guardrails) check every post against your social media policy in real time in the composer | - AI Assist suggests up to 3 message ideas (article stories only) - AI-suggested optimal send times |
| Translation | Automatic and seamless translations of all content through AI assistant | Not publicly documented |
| Employee-generated content | - Ideation campaigns to share input - Member can create campaigns (if allowed by admin) - [Personal posts](https://blog.ambassify.com/blog/personal-post-feature) <https://blog.ambassify.com/blog/personal-post-feature>written and shared directly from within the platform. - Approval flow for Personal Posts, campaigns, content and goals | - Suggest a story - Contributors create stories for approval |
| Post scheduling | - [Auto-share](https://help.ambassify.com/en/articles/200854-auto-share?q=auto+share) - [Smart-scheduling](https://www.ambassify.com/features/smart-scheduling) - Manual scheduling up to 31 days ahead - Cancel or edit scheduled shares - Quick-boost: auto-create a boost campaign for a shared post - Overview of all shares (scheduled, failed, and published) in the community | - Send later - AI optimal send time |
| Native content sharing | Native sharing for: - Links - videos - images - photo albums - PDF's - LinkedIn carousel | Native sharing on LinkedIn, X, Facebook Pages and Instagram Business. Link-only shares to personal Facebook profiles - Links - Images - Videos - LinkedIn reposts and multi-image posts |
| Alerts and notifications | - [Push notifications (via mobile app)](https://help.ambassify.com/en/articles/227693-push-notifications-for-your-ambassify-or-white-label-mobile-app) - New campaign messages in Slack and MS Teams - [Email](https://help.ambassify.com/en/articles/7380-what-are-messages) alerts when a campaign has been published or to [remind](https://help.ambassify.com/en/articles/7374-send-a-reminder-message-to-members-to-participate-in-a-campaign) the audience of an uncompleted campaign. - Deeplinks to open the mobile when installed and users click links on their smartphone | - Email digests and newsletters - Push notifications - Share-again reminders - Slack and MS Teams broadcasts |
| Gamification | Full [gamification suite](https://www.ambassify.com/product/gamification) including: point system (points vs coins, so members keep their leaderboard rank after redeeming rewards), customizable leaderboards, open group options, community goals, and rewards. | Leaderboard with configurable points. No built-in rewards catalogue |
| Campaign creation | - Manual campaign builder - Campaign available in Content Catalog - Member campaigns (if allowed by the admin) - [Import sources](https://help.ambassify.com/en/articles/7400-creating-campaigns-via-import) - [Browser plugin](https://help.ambassify.com/en/articles/7398-the-ambassify-browser-plug-in) for web and LinkedIn - [Automated campaign](https://help.ambassify.com/en/articles/7401-automated-campaigns) creation based on import sources | - Manual stories - RSS feeds - Send to Advocacy from Sprout publishing - Zapier |
| Analytics and Reporting | In-depth analytics for: - Social media performance (clicks, shares, reach, ROI) verified shares & LinkedIn reactions and comments - Campaign performance & individual member activity. - Custom reporting (on demand). - Detailed Social Media Engagement Metrics: **impressions, reach, reactions, comments, reposts.** | - Shares, clicks, engagements, impressions - Earned Media Value - Content, user and distribution reports |
| Content variation | Multiple text, image, and caption variations (also possible via AI assistant) | Multiple message ideas per story and network |

Integrate with your existing tools in just a few clicks

- ![Strava logo](https://get.ambassify.com/hubfs/Strava_Logo.svg)
- ![microsoft-teams](https://get.ambassify.com/hubfs/microsoft-teams.svg)
- ![power-bi-microsoft-seeklogo](https://get.ambassify.com/hubfs/power-bi-microsoft-seeklogo.svg)
- ![okta](https://get.ambassify.com/hubfs/okta.svg)
- ![Zapier\_logo](https://get.ambassify.com/hubfs/Zapier_logo.svg)

| ##### Unique Selling Points | Ambassify | Sprout Social |
| --- | --- | --- |
| Member Training | [In-app training](https://get.ambassify.com/product/skills) includes: - In-app training and Skill Enablement: - Guided learning paths that unlock advocacy skills at the member's pace: boosting, sharing, editing share messages, personal posts - Built-in first-time member onboarding, no pre-training needed - Campaign templates (social media skills, advocacy, platform training) - Customizable course/bundle creation | - Guided first-login onboarding - Sprout Academy course for admins |
| Community-driven solution | Employee engagement and collaboration features including: - Forms and surveys - Ideation - Quizzes - (E)NPS - Member campaigns - Comment & mentions on campaigns | - Internal-only stories - Newsletters |
| Multi-channel access | Members can access the community via **web** version for desktop, **mobile app**, or **Microsoft Teams**. | Web, mobile app, Slack and Microsoft Teams |
| White labelling | White labeling for: - Your community environment - URLs and short links - [Your domain name and email communication](https://www.ambassify.com/product/white-labeling) - [The mobile app](https://help.ambassify.com/en/articles/126918-whitelabel-mobile-apps) - The MS Teams app | Company logo upload |
| Single sign-on | - [Single Sign-On](https://help.ambassify.com/en/articles/7397-authentication-with-single-sign-on-access) using all common protocols like SAML, oAuth and WS-Federation. - Automatically provision and de-provision users using SCIM | - SAML 2.0 SSO with just-in-time provisioning - SCIM via Okta |
| Multi-country deployment support | - Global overarching reporting for multi-brand communities - Proper internationalization - Users can share in multiple languages | - Interface in 13 languages - Teams and topics per region |

Ambassify is used by leading companies

- ![1022px-Orange\_logo.svg](https://get.ambassify.com/hs-fs/hubfs/1022px-Orange_logo.svg.png?width=1577&height=1577&name=1022px-Orange_logo.svg.png)
- ![kbc](https://get.ambassify.com/hubfs/kbc.svg)
- ![Bayer](https://get.ambassify.com/hubfs/Bayer.svg)
- ![Allianz\_logo\_logotype](https://get.ambassify.com/hs-fs/hubfs/Allianz_logo_logotype.png?width=5000&height=1294&name=Allianz_logo_logotype.png)
- ![kpmg](https://get.ambassify.com/hubfs/Ambassify%20Landing%20Page%20Images/kpmg.svg)

## How social is your workforce, really?

Get your Employee Social Engagement Score and see how your people show up on social today — where the reach is, where the gaps are, and what to fix first.

[Book a Demo](https://get.ambassify.com/demo-options/schedule-a-1-on-1-demo-of-the-ambassify-platform) [Get Advocacy Score](https://get.ambassify.com/employee-engagement-score)

[![Ambassify Logo](https://get.ambassify.com/hubfs/raw_assets/public/ambassify-theme/images/logo-ambassify-white.svg)](https://get.ambassify.com/)

### Product

[Core Features](https://get.ambassify.com/features/employee-advocacy-software-must-have-features)[Native Video (Sharing)](https://get.ambassify.com/features/native-video-sharing)[Campaign Variations](https://get.ambassify.com/features/campaign-caption-and-image-variations)[Community Goals](https://get.ambassify.com/features/community-goals)[Browser Plugin](https://get.ambassify.com/features/browser-plugin)[AI Assistant](https://get.ambassify.com/product/ai-assistant)[White Labeling](https://get.ambassify.com/product/white-labeling)[Content Creation](https://get.ambassify.com/product/creating)[Content Scheduling](https://get.ambassify.com/product/scheduling)[Gamification](https://get.ambassify.com/product/gamification)

### Useful pages

[Testimonials](https://get.ambassify.com/testimonials)[Ambassify vs Haiilo](https://get.ambassify.com/ambassify-vs-haiilo)[Ambassify vs Sociuu](https://get.ambassify.com/ambassify-vs-sociuu)[Onboarding in Ambassify](https://get.ambassify.com/welcome-page)[Ambassify vs DSMN8](https://get.ambassify.com/ambassify-vs-dsmn8)[Ambassify vs Soworker](https://get.ambassify.com/ambassify-vs-soworker)[Tutorial Library](https://get.ambassify.com/tutorial-library)[Ambassify vs BeAmbassador](https://get.ambassify.com/ambassify-vs-beambassador)[Employee Advocacy ROI calculator](https://get.ambassify.com/employee-advocacy-roi-calculator)[Campaign Examples](https://get.ambassify.com/resources/employee-advocacy-examples)[Social Impact](https://get.ambassify.com/use-cases/employer-brand-social-impact)[Glossary](https://get.ambassify.com/glossary)[Corporate Branding](https://get.ambassify.com/use-cases/corporate-branding)[Employee Advocacy](https://get.ambassify.com/employee-advocacy)[State of Social Advocacy 2025](https://get.ambassify.com/resources/2025-report-on-the-state-of-social-advocacy)[Newsletter](https://get.ambassify.com/sign-up-for-our-newsletter)[Leader Advocacy (FR)](https://get.ambassify.com/fr/leader-advocacy)[Sitemap](https://get.ambassify.com/sitemap)[Social media impact](https://get.ambassify.com/show-the-business-impact-of-your-social-media-results)[Social Selling](https://get.ambassify.com/use-cases/social-selling)[Press](https://get.ambassify.com/press)

### Jobs

[All Vacancies](https://get.ambassify.com/company/careers)[Spontaneous Applications](https://get.ambassify.com/company/vacancies/spontaneous-applications)

### Company

[Contact Us](https://get.ambassify.com/contact)[Team](https://get.ambassify.com/company/about-us)[Become a Partner](https://get.ambassify.com/company/partner)[Legal Center](https://doc.ambassify.com/)

### Offices

**Office Europe**  
 Everselstraat 133  
 3580 Beringen, Belgium

**Office APAC**  
 36 Carpenter Street  
 Carpenter Haus, Singapore 059915

[Visit our Ambassify Facebook page](https://www.facebook.com/ambassify) [Visit our Ambassify X page](https://x.com/ambassify) [Visit our Ambassify LinkedIn page](https://www.linkedin.com/company/ambassify/)

[Terms of Service](https://doc.ambassify.com/terms.html)[Privacy Policy](https://doc.ambassify.com/policy/privacy-controller.html)[Data Protection Policy](https://doc.ambassify.com/policy/data-protection.html)[Cookie Policy](https://doc.ambassify.com/policy/cookie-controller.html)[GDPR](https://doc.ambassify.com/gdpr.html)

Cookie Settings

English

© 2026 Ambassify

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.ambassify.com/#place",
  "@type" : "Place",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "BE",
    "addressLocality" : "Beringen",
    "addressRegion" : "Limburg",
    "postalCode" : "3580",
    "streetAddress" : "Everselstraat 133"
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.ambassify.com/#organization",
  "@type" : "Organization",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "BE",
    "addressLocality" : "Beringen",
    "addressRegion" : "Limburg",
    "postalCode" : "3580",
    "streetAddress" : "Everselstraat 133"
  },
  "alternateName" : "Ambassify",
  "duns" : "400750905",
  "email" : "support@ambassify.com",
  "foundingDate" : "2016-01-03",
  "knowsAbout" : "employee advocacy, employee engagement, employee branding",
  "legalName" : "Ambassify NV",
  "location" : {
    "@id" : "https://www.ambassify.com/#place"
  },
  "logo" : {
    "@id" : "https://www.ambassify.com/#logo",
    "@type" : "ImageObject",
    "caption" : "Ambassify",
    "contentUrl" : "https://www.ambassify.com/hubfs/2828935/raw_assets/public/ambassify-theme/images/apple-touch-icons/apple-touch-icon-120x120.png",
    "height" : "120",
    "inLanguage" : "en-US",
    "url" : "https://www.ambassify.com/hubfs/2828935/raw_assets/public/ambassify-theme/images/apple-touch-icons/apple-touch-icon-120x120.png",
    "width" : "120"
  },
  "name" : "Ambassify Employee Advocacy",
  "sameAs" : [ "https://www.facebook.com/ambassify/", "https://twitter.com/ambassify", "https://linkedin.com/company/ambassify", "https://instagram.com/ambassify", "https://www.youtube.com/ambassify" ],
  "url" : "https://www.ambassify.com",
  "vatID" : "BE0830870128"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.ambassify.com/#website",
  "@type" : "WebSite",
  "inLanguage" : "en-US",
  "name" : "Ambassify",
  "publisher" : {
    "@id" : "https://www.ambassify.com/#organization"
  },
  "url" : "https://www.ambassify.com"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.ambassify.com/#webpage",
  "@type" : "WebPage",
  "about" : {
    "@id" : "https://www.ambassify.com/#organization"
  },
  "dateModified" : "1791387506495",
  "datePublished" : "2016-01-03T12:09:10+00:00",
  "inLanguage" : "en-US",
  "isPartOf" : {
    "@id" : "https://www.ambassify.com/#website"
  },
  "name" : "Ambassify | Employee Advocacy Platform",
  "url" : "https://www.ambassify.com/"
}
```