Every employee can be an advocate. They just need the right skills.
Most advocacy programs plateau at 10 to 15% adoption because employees lack confidence, not motivation. Ambassify Skills builds that confidence with guidance at the moment of action.
Employees learn by doing, not by sitting through training.
Ambassify Skills is how new advocates get started, and how experienced ones keep growing. From the very first campaign, employees are guided through short lessons before they take action. No onboarding sessions to schedule. No L&D coordination. They learn inside the platform, at the moment it matters.
See how it works
From First Share to Full Autonomy
Employees don’t get everything at once. They earn access as they build skills.
They click a “Boost Post” campaign or try to edit a post. A contextual skill gate appears.
A 2-minute micro-lesson explains the what, why, and how. Practical, not theoretical.
The employee completes the lesson, earns a badge, and the feature becomes available.
As employees complete more paths, they unlock editing, personalization, and original posting.
Track skill completion per employee, per path. See who's active, who needs a nudge, and how capabilities are growing across the organization.
Guided Onboarding
New advocates are guided from their very first campaign. No separate training to schedule. They learn what to do, right before they do it
Structured Skill Paths
Employees progress through Boost, Share, Edit Share Message, and Personal Post. Each path unlocks new capabilities as they build skills.
Customizable to Your Company
Upload your own social media policy. Replace example posts with your brand's content. Configure do's and don'ts in every language your team speaks.
Built-in Guardrails
Social media policies acknowledged before activation. Industry-specific compliance rules for banking, insurance, and utilities. AI-assisted review before posting.
Progress Tracking for Admins
See who completed what, where people get stuck, and how skills develop across the organisation. Badge-based recognition keeps momentum going.
Multilingual by Default
Lessons available in 10+ languages including Dutch, French, German, and the Nordics. Employees learn in the language they're comfortable with.
What changes when sharing feels natural
When employees understand what to share and feel safe doing it, participation compounds. They share more often, engage more authentically, and bring their networks into conversations that matter for your brand.
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Content shared by employees receives 8x more engagement than content shared through brand channels. Source: MSL Group
- Leads developed through employee advocacy are 7x more likely to convert. Source: IBM
“Thanks to Ambassify, KBC employees can share content that adheres to our corporate identity. We offer them branded content to share and help them with approved messages and captions they can use on social media.”
— Domien Claeys, KBC
Part of a Structured Framework.
Ambassify Skills is the bridge between launching your program and full activation. Explore the complete framework:
Know Where To Start
Assess advocacy maturity, identify participation gaps, and understand where employees need support first.
Build Confidence
Build alignment and confidence with practical social media training that helps employees feel ready to participate.
Drive Participation
Turn readiness into action with guided participation, low-friction sharing, and simple next steps.
Understand Performance
Track participation, reach, and engagement so you can understand what is working and improve over time.
Show Business Impact
Connect employee advocacy activity to business value and show impact with clear reporting.
