Use Case: Employee Advocacy

Turn your employees into active, confident advocates

Go beyond content sharing. With Ambassify, you give your employees the skills, confidence, and ready-to-share content to represent your brand on social, in their own voice, and turn participation into real business impact

mbassify employee advocacy platform with an employee sharing
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Barry Callebaut employee advocacy customer story on Ambassify

How Barry Callebaut enhances corporate reputation

Barry Callebaut drives the narrative about the company and the chocolate industry through employee...

Securex employee advocacy customer story on Ambassify

How Securex built an engaged community

Securex engages a multilingual community of ambassadors with tailored content and company pride,...

KBC employee advocacy customer story on Ambassify

How Ambassify helps KBC increase engagement

KBC opens up communication with its employee ambassadors, collects feedback, and keeps engagement...

Build employee advocacy as a capability, not a campaign

Employee advocacy is your people sharing your brand on social, in their own voice. It does not fail because of tools. It fails when employees are never enabled to participate. With Ambassify, you guide them step by step, from first confidence to measurable impact, so participation grows and lasts

Interested?

Build confidence before employees start sharing 

Most employees want to support the company online, but are unsure what to share or how. Ambassify builds the skills and confidence they need first, the stage most platforms skip. 

  • In-app social media training
  • Step-by-step skill paths
  • Guidance in the moment
  • Confident, responsible participation

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Ambassify in-app training building an employee's confidence to share
Ambassify intention-based campaign builder creating an on-brand post for employees

Give employees on-brand content that's ready to share 

No one should start from a blank page. With Ambassify, employees always have relevant, approved content ready to post. 

  • On-brand campaigns in a few clicks
  • Multiple angles to personalise
  • Smart Scheduling for peak times

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Let employees share in their own authentic voice 

Authenticity is what earns reach. Ambassify lets employees make every post their own. 

  • Caption and image variations
  • Personal Posts in their own words
  • Native video sharing
  • Post in any language, on the mobile app

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Ambassify share screen with caption and image variations for an employee to personalize
mbassify leaderboard with points and badges recognising employees who share

Use Gamification to Reward Participation

 Participation lasts when it feels rewarding. Ambassify keeps employees coming back, turning occasional shares into a consistent habit

  • Points, goals and badges
  • Friendly leaderboards
  • Rewards they can redeem
  • Recognition that builds habit

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Measure participation and prove business impact 

 Employee advocacy only works when you can show what it returns. Ambassify connects activity to business impact

  • Track participation, reach and engagement
  • Measure Earned Media Value
  • Custom dashboards per team or region
  • Export to Power BI, Tableau, Looker

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Ambassify reporting dashboard showing participation, reach and Earned Media Value

Want a real-life example?

See how leading companies build confident advocates and grow their reach with Ambassify.

 

Discover the power of Employee Advocacy

This guide covers employee advocacy and its benefits, rewards, gamification and recognition, and the employee advocacy metrics and KPIs that measure success and grow awareness, leads and sales. 

Download guidebook

The Ultimate Guide to Employee Advocacy Book PDF

One Happy Customer

What do you like best about Ambassify?

The platform is quite user-friendly, very easy to use, and works well and fast. It also offers some unique and/or valuable features for sharing different kinds of content and entice advocates to participate and engage with it.

What do you dislike about Ambassify?

What we'd like to see improved is the range of functionalities to onboard new employees to be advocates. We want to incentivize engagement and participation amongst our employees but it is a tricky thing to entice them to be advocates in the first place, so I wish Ambassify could help us more with that.

Recommendations to others considering Ambassify:

I love how easily we can share many different kinds of content on the platform: it is super easy to use, so all it takes is a few minutes, and it all comes to life. On top of that, the platform allows you to share different kinds of content, and not only a selected few formats. It has cool features we haven't seen anywhere else, and it's simple to use, so employees don't need training or anything; a few minutes are all it takes to get the hang of it. With Ambassify, we can quickly and efficiently reach out to our employees to interact with our branded content. A few more functionalities to incentivize engagement among the employees would be nice to see, and it might help a lot in generating and stimulating engagement.

In general, our experience has been more than positive. If we have a problem, all it takes is a message to customer support, and we're all set: they're swift and helpful when they take time to answer our questions, and that's definitely a plus.

What problems is Ambassify solving and how is that benefiting you?

I love how easily we can share content on the platform: it's the easiest thing to use, so it really doesn't feel at all like extra work, you know, you can just browse the community a bit and when there are new campaigns up it's really easy to participate and reshare interesting and relevant content. interaction is simple and that's very important for us because we don't want that to be an obstacle to those who want to be active on the platform. The platform is also sound, works well, and has really cool features (including gamification). One more thing we really appreciate about Ambassify is the customer support; they are super helpful every time and are super quick to respond if we need something, so every doubt or bug is fixed very efficiently.

Very Useful platform to connect and engage with our employees

What do you like best about Ambassify?

On the platform, there is a wide variety of different campaigns to keep the advocates engaged, not just social share campaigns, but also polls and votings to get their feedback. This allows the advocates to be more motivated and stay active because they can interact in a lot of different ways instead of just sharing our content on their social media profiles.

What do you dislike about Ambassify?

The management of the rewards is sometimes time-consuming because there isn't an export function yet when you are handling the reward requests. Another reason why, is the fact that you can’t notify your advocates directly from the platform to keep them posted.

What problems is Ambassify solving and how is that benefiting you?

Our goal was to get more engagement out of our employees, to get them to share their ideas and opinions with us, to participate and share in our content. With Ambassify this is very easy and quick to do: the platform makes it very easy for us to propose different kinds of interaction and thus gather input from the advocates and share company messaging with and through them. The fact that they not only share company-related content but also see their input and ideas being listened to and used by us also helps us boost our branding, which is another goal we had set for ourselves.

Ambassify is a great tool for us

What do you like best about Ambassify?

The platform is easy to get a grip on, very user-friendly.

Their support is top notch, always available to help.

The reporting dashboards give a lot of insights on the results of the campaigns.

I think a big win is how fast and straightforward setting up and launching a campaign is. Which is not only very helpful to keep content and campaigns very topical but also facilitates the buy-in as you're not spending a huge deal of time in the platform, yet the results are there.

What do you dislike about Ambassify?

They push frequent updates to their reporting and metrics dashboards, which makes for a bit of a learning experience each time. But ultimately you do get more and better insights so that's actually a good thing.

What problems is Ambassify solving and how is that benefiting you?

We are able to share our news, campaigns and products with a broader audience than we would be able to reach with our own social channels. We also get our employees more involved in the things we do.

The thing I appreciate most about Ambassify, is their support. Assistance is almost immediate and should the issue require some more time to figure out, they will update you frequently. The platform itself is very intuïtive which makes it not only pleasant to work with, but fast as well. This allows us to launch campaigns in a moment's notice, right after meetings or when urgency is key. Also, the reporting really allows us to see how many people we reach through our ambassadors, which makes the brand awareness increase more tangible. Overall I think Ambassify is a great platform for us, especially because we have a lot of decentralized teams which we can keep in the loop effortlessly.

Discovering the power of Advocacy
starts with this Ambassify demo

Frequently Asked Questions

What is an employee advocacy platform?
Software that helps your people share approved company content in their own voice, and gives marketing the content, controls and analytics to run the program. 
How is Ambassify different from other advocacy tools?
Most platforms hand employees a share button and stop there. Ambassify supports the whole journey, from building confidence to proving impact, and includes the guidance and training other tools skip, so advocacy becomes a lasting capability. 
How do you get employees to actually share?
Built-in training builds confidence first. Then on-brand content, Personal Posts in their own voice and rich gamification give people a reason to take part and keep going. 
How quickly will we see results?
Many teams see a lift within the first quarter. The 5-minute Pulse assessment shows where you stand and what to focus on first. 
Is it secure and GDPR compliant?
Yes. ISO 27001 certified and GDPR compliant, built for regulated European sectors like banking, insurance and utilities.